Case Study:
Uncommon Re Designs

I cleaned things up a bit.

The Process

We started with the app redesign and then branched out to change the branding for the site that housed it.

Charie's style is so clean and beautiful she needed a website that reflected that as well so that moved even further to her main site for Uncommon Redesigns. Tying them both together visually was important.

The Before:


Image
Image

Her design style was being hindered by technical things this was obvious to me. Limited by what she could do in the website app kept her to a template format that was no longer serving her.

Image

The UI needed some serious help as well as the way it was being displayed.

Image

Her facebook group has grown very organically and prompted this app so I wanted to display it more attractively to convey how diverse the group was. Her testimonials were hard to read and not very pretty as well they needed some love.

Image

The Redesign

I chose a light pallette to go on a white backdrop to highlight her furniture better and give it a very clean feel.

The app was given some love as well a new logo, icons and form treatments.

The facebook group invitation now was more visually appealing as well as the testimonials.

"OMG!! I love it so much!!"


The Before:

Image
Image

The slider area was not really serving Charie as it didn't display her beautiful work nor tell the visitor very quickly what she did or how she could help them.

Her menu area was a bit clunky and way to many items especially when it came to mobile.

While displaying furniture was fine it became too literal to be relatable as any potential client might not have a dresser like the one shown. Moving towards icons to represent a dresser made more sense visually and cleaned things up a bit.

Her how it works section needed some TLC as well.

Image

The Redesign

Again we went with the white background and light pallette.

We created the same dashed look for buttons that had roll- overs to highlight a specific portion of the how it works section.