Recreating a brand
Working with a brilliant Norwegian who has an excellent journalistic resource for the sport industry that catalogs doping incidents. We are creating a marketing face for him that includes illustrations that illustrate the pain points his service alleviate.
We started with an exploration phase to get an idea of the branding, and objectives of the new site. Then wireframes were in order to get a sense of placement and images. Here we went through a few versions of the illustrations (some not shown).
Once the roughs were done a simple line art was created to get a real idea of the images, then off to color. The pricing area changed a bit morphed into fish then into little people illustrations that we both loved in the end!
” I just plainly love the design you came up with! A W E S O M E ! ! ! !”
